Funding story

We are delighted to have provided funding to support Clarity, a multi-award-winning tech marketing and communications agency, with its acquisition of B2B digital marketing agency 93digital and 93x. The deal marks the completion of Clarity’s fifth acquisition since 2019 as the agency continues to broaden its service offering and expand overseas.

Founded in London in 2013, Clarity is a multi-award-winning marketing and communications agency specialising in PR and digital marketing for high-growth, tech-enabled businesses. The company, led by CEO Sami McCabe, has built a reputation for delivering high quality marketing and communications strategies for an impressive client base which includes household names, disruptive start-ups, unicorns and challengers such as LexisNexis Risk Solutions and Chargepoint.

Clarity is scaling rapidly, with recent purchases of Cornwall-based digital marketing agency 3WhiteHats, Amsterdam-based communications agency Yellow Communications and PR growth agency Dynamo.

93digital and 93x are one of the world’s fastest-growing and most innovative digital agencies. With a team of 35 expert technologists, the business focuses on delivering digital experience solutions to its portfolio of clients which includes some of the most ambitious B2B technology and SaaS businesses in the world.

The acquisition supports Clarity’s mission to build a new kind of agency that works with the most exciting people and clients on the planet. The integration significantly bolsters their comprehensive and robust toolkit across the entire marketing and communications spectrum, in addition to expanding the scale and resources to deliver impactful campaigns.

Alex Price is CEO and founder and is joining Clarity as MD, Digital Experience.

The communications landscape continues to shift at an unprecedented pace and clients today need an agency that can bring both expertise and agility to their campaigns as they navigate an increasingly democratised media world and aim to reach audiences who are fragmented across an evolving number of channels. However, the traditional agency model is not fit for purpose to deliver on this need - a model Clarity is reimagining. With the acquisition of the 93digital and 93x teams we have taken a significant step forward in that mission, adding teams of expert technologists who will significantly augment our ability to build and deploy digital experiences as part of marketing communications programs as well as making meaningful progress towards realising our vision of becoming a truly tech-enabled agency

Sami McCabe, CEO of Clarity (pictured)

James Osbiston, Director Business Development, ThinCats said: “It is great to support an ambitious business like Clarity that is reimagining what a marketing communications agency can deliver. It was fantastic working with their team to fund this acquisition and we are excited to support their ongoing buy and build strategy. I am looking forward to seeing them take the business to even greater heights.”

Funding for the acquisition, as part of its ongoing support for Clarity’s growth strategy - including plans to continue making acquisitions in the UK and internationally - was provided by ThinCats (James Osbiston), with legal support from Harrison Clark Rickerbys and CMS Cameron McKenna Nabarro Olswang LLP.

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