EMS Group Solutions Ltd which owns EMS Healthcare Ltd, mobile medical unit providers, and Event Marketing Solutions Ltd, international marketing roadshow providers, have been supported with a £5m funding package to aid with their 2021 fleet expansion programme by leading alternative finance provider to mid-sized SMEs, ThinCats.

Based in Ellesmere Port and established in 2000 by CEO, Keith Austin, Event Marketing Solutions (EMS) designs and manages a fleet of roadshow trucks that take branded experiences to audiences across the world. Servicing sectors from marketing and entertainment to education, their roadshow trucks have visited over fifty countries across Europe and the Middle East.

EMS Healthcare was founded in 2013 to provide much needed additional capacity to the NHS and private healthcare providers. The business now owns and manages one of the UK’s most extensive fleets of flexible mobile medical units. The tailor-made facilities can be configured to suit a range of clinical environments, providing mobile medical solutions that continue to provide continuity of care during periods of disruption.

The team at EMS sought funding to increase the size of their fleet to grow the provision across both businesses and were introduced to funder ThinCats by their accountants RSM.

Keith Austin, CEO, EMS: “The COVID pandemic brought reduced demand for marketing events, but the versatility of our fleet was demonstrated as a number of our marketing trailers were repurposed to assist with the NHS test and trace initiative. The UK healthcare market was already in transition pre-COVID, but the pandemic has accelerated existing trends, and has also created a large backlog of patients who require treatment.

“We are keen to increase our fleet to aid with the backlog, and to develop our global offering. Our partnership with ThinCats and the innovative funding package they have provided will allow us to push forward with these exciting plans.”

It has been businesses like EMS, that have been able to evolve so successfully, that are now driving forward to fill gaps in the market caused by the global situation. It is particularly encouraging to see EMS doing so well when they provide such an important resource to the NHS. We wish them every success with their plans.

David Parr, Director, Regional Business Development, ThinCats