Funding Story

The Hertfordshire based business, led by an award-winning team and accredited on the UK Government’s Crown Commercial Service Framework, delivers next generation technology & managed services, streamlining infrastructure and communications for organisations across a wide range of commercial sectors.

Croft offers a one-stop-shop for its customers, from IT managed services to hosted telephony, super-fast broadband and business mobiles, supporting an impressive portfolio of clients including Hilton Hotels; NVIDIA; Amnesty International and NASDAQ.

Following their successful MBO in 2019, shareholders Ben Page (Founder), Mark Bramley (CEO) and Phil Waters (CFO), have looked to take advantage of a highly fragmented market, implementing an ambitious growth plan primarily centred around strategic acquisition. Since then, they have successfully integrated 11 smaller businesses, the majority of which have been funded by ThinCats.

Phil Waters, COO/CFO, Croft Communications commented“With each acquisition, we are enhancing and diversifying our offering. Customer support is at the centre of everything we do and maintaining this is the focus of each merger and integration”

Working closely with the relationship team at ThinCats, the business has secured a number of multi-million pound facilities, including an £8m commitment to support future acquisitions with an increased focus on IT and Cyber security targets, which will bolster that arm of the company.

It is an exciting time for Croft, since working with ThinCats, we have been able to implement our ambitious growth strategy, broadening our sector expertise, expanding our service offering and creating a national support capability. We see ThinCats very much as a funding partner for the long term and look forward to continuing to expand our capabilities to provide new and existing clients a broader range of products and services

Mark Bramley, CEO, Croft Communications

Stuart Thompson, Director, Transitional Capital, ThinCats: “We have built a strong rapport with the Croft team and are delighted to play a role in helping them achieve their growth aspirations. The team’s ability to successfully integrate a number of businesses means they have been able to expand their capabilities and expertise and enhance revenue by cross selling across the expanded client base.”