Business Bio

Founded in 2009 by Director Jonathan Horley, ValueLicensing specialise in selling Microsoft software licences; they buy them from insolvencies throughout Europe, and from solvent companies that are downsizing or moving to subscription licensing like Office 365.  

They are a registered Microsoft Partner and Reseller, and pride themselves on giving those that need licences a good deal, and those that no longer need them, “significant value for an often overlooked asset.” 

Loan Amount



East Midlands

Funding Need

Working capital


IT Services

Their Journey

The opportunity arose for the company to purchase a very large number of licenses from a European technical solutions provider, but the volume involved demanded a large initial payout, and a traditional bank loan was not going to provide the funding needed in the necessary timescale.  

Jonathan Horley, founder of, approached Sterling Capital Reserve, business finance specialists and ThinCats’ introducer, to speak to them about finance: 

"Given the amount of capital we were looking for it was always going to be a tough ask to get funding through that route but it was taken seriously.”

David Marshall, Director at Sterling Capital, recommended ThinCats as the best way to finance such a proposition.  Their experience in the industry meant that they were able to assess and analyse the value of the deal that were proposing, decide that it was viable, and point them in the direction of ThinCats as the best way for them to access the money in the timeframe. 


We purchased the licences on the completion date of the loan. It was quite challenging to line up the loan and an international transaction of that size to complete on the same day but with Sterling Capital’s help it all went through surprisingly smoothly.

Jonathan Horley - Director

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