Business Bio: 

ROAR B2B is a media business that operates a portfolio of market leading B2B trade exhibitions across the Environmental, Healthcare and Business Technology sectors with tenancies at the Birmingham NEC and London ExCeL. Their market-leading events include the Recycling and Waste Management Exhibition, Naidex and the Call and Contact Centre Expo.

Apiary Capital, a UK lower mid-market private equity firm, hold an equity stake in the business after investing in November 2019.

Loan Amount




Funding Need



Trade Exhibition Organisers

Their Journey: 

Seeking to work with a funding partner, ROAR B2B was introduced to ThinCats by Arrowpoint Advisory, M&A, Debt and Special Situations adviser based in London. ThinCats was supported by Harry Bengough at HCR Law.

The sectors and the end markets they serve are high growth and are all subject to continual regulatory and technological changes - ROAR’s content-led shows enable attendees to keep abreast of industry developments.

Dave Sherrington, Regional Head of Sales, ThinCats: “2020 was a disruptive year for the events industry, but ROAR has an impressive plan going forward, and their portfolio of well-known and well-respected events have a large, loyal following.  With the work undertaken by the business over the last 12 months and their vision for the future, their events are well positioned to further cement their position as industry leading events in the coming years.”


The support provided by ThinCats will enable ROAR B2B to further invest in its industry leading exhibitions. The business will continue to build its digital presence and develop market-leading content for the communities it serves

Duncan Kirk (CEO of ROAR B2B)

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