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PRISM Prospect – Testing the trends 22/01/2019

In 2018, we launched PRISM Prospect, our predictive data model based on analysis of hundreds of thousands of businesses over 25 years. PRISM Prospect identifies businesses likely to have a funding need over the next 12 months. The model segments UK SMEs into five propensity categories from very likely to unlikely. According to the model, those businesses in the highest propensity category are more than four times as likely to have a funding need compared to the national average.

Prism Prospect, number of firms measured against likelihood of borrowing vs average

As with all predictive models, the drivers of behaviour in the past may not stand the test of time. To that end, over the past few weeks we have been analysing secured debt facilities taken out in 2018 and reconciling with the predictions we made.

The initial analysis is very encouraging and goes some way to validate our propensity model, As the table shows, 20% of companies we suggested would be more likely to borrow took out new secured debt in 2018.

Row Labels Number of companies Number of companies who took charges Borrower % Uptake vs. average
[Band 5] V. Likely 10,055 2,040 20.3% 221%

[Band 4] Likely

14,488 1,749 12.1% 91%

[Band 3] Above average

47,732 3,905 8.2% 30%

[Band 2] Below average

123,977 6,117 4.9% -22%

[Band 1] Unlikely

36,071 865 2.4% -62%
Grand total 232,323 14,676 6.3%  

It’s worth noting that our analysis does not include unsecured debt (roughly half of all business loans) and so the percentages are likely to be higher still. This information will be available when companies file their 2018 accounts.

The team will continue to employ new techniques and work with partners to further enhance the precision of PRISM Prospect.

 

Find out more about PRISM

 

Posted By: The ThinCats Team

Category: Partners

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